"Am I supposed to like this?"
If we think we are, we probably will.
We're more likely to laugh at the comedy club. More likely to like the food at a fancy restaurant. More likely to feel like it's a bargain if we're at the outlet store.
Am I supposed to applaud now? Be happy? Hate that guy? Use a fork?
Judgments happen long before we think they do.
And successful marketers (and teachers and leaders) invest far more into "supposed to" than it appears.
We're more likely to laugh at the comedy club. More likely to like the food at a fancy restaurant. More likely to feel like it's a bargain if we're at the outlet store.
Am I supposed to applaud now? Be happy? Hate that guy? Use a fork?
Judgments happen long before we think they do.
And successful marketers (and teachers and leaders) invest far more into "supposed to" than it appears.
Nessun commento:
Posta un commento